Sudo Recruit C.I.
Date | Mar. 2014
Design | Sheng Pan
Tools | Adobe Photoshop, Illustrator
Developing the community for engineers (programmers) is the mission of Sudo Recruit. Inspired from the terminals and editors, corporate and identity of Sudo Recruit comes from Ubuntu font family. The underline part of C.I. is also inspired from the cursor of terminal where the codes are created, and it's infinite value of engineers.
Sudo, as known as substitue user do or superuser do.
We use the Ubuntu font well-known by programmers, and cut the ascender of d. It makes the identity looks more rational.
Color strategy derives from editor tool themes, such as Sublime, VScode... and so on. fluorescent green and deeper blue is our final choice.
We can stretch the background as we want, but there are minimal space between background edge and the C.I. part when shrinking.
There are space(x height of the C.I typeface) between types and the background edge.
Sudo Recruit is a kind of Software as a Service. We take SourceHans Sans as our main font family on the website.
Lettepress printing makes our namecard. It's really a pity that we couldn't apply fluorescent green on our namecard because of the budget.
